[Article first published as Facebook’s Google Smear Campaign Backfires with an Idea that really Zucked on Blogcritics.]
Competition in business is vicious, and that can sometimes lead companies to take what I’ll call the “low road” for the sake of winning. It’s the same low road politicians use when running for office – instead of highlighting their own strengths they hone in on the weaknesses of a competitor and shine a nice big spotlight on it. It’s never the fact that they do it that is irritating in itself, but the manner in which they do it that makes it repulsive. When it goes beyond a comparison of strengths and weaknesses and crosses the line into a deliberate smear campaign, it can backlash into something opposite of what was intended, making the responsible parties now look desperate. Weak. And worst of all, brimming with inglorious cowardice.